#1: Leads! You need to generate leads quickly.
What to do? Creating a white paper fast tracks your lead
generation. Properly implemented, you can start
generating high-quality leads in three weeks or less.
Youíre reading your favorite industry trade
Stories about your competitors
No articles about your technology or a customerís use of
your product or service
You donít have a writer who can:
Pry the story out of your engineers or programmers
Write it to present your product and/or technologyís
Get it placed in one of your most important trade
What if you were publishing white papers and articles regularly?
Your customersí ears perk up when they
hear your companyís name.
You motivate your sales team by giving them the best
sales tools Ė customer by-lined case studies, technology articles
and white papers.
You leverage the content into a cost-effective high
quality lead generation program!
How to solve the problem:
Build a bridge to your prospects with a
steady stream of white papers,
articles, and case studies. And for an added kick, make sure they all
feature the key words you use on your website to boost
your search engine position.
Reasons to Pick up the Phone and Call:
Iíve researched, written, and placed over 200
white papers, technology articles, application stories, case studies, and features in leading trade publications for such
well-known companies as Allscripts, Motorola, Seiko
Instruments and many more.
Iíve written about a wide variety of technologies
Electronic Health Records
X-ray Fluorescent Instruments
Medical Video Equipment
Real-Time Operating Systems (RTOS)
Electronic Components and Design Implementations
I systematically research, write, and place
articles, enriching each one with independent knowledge
I offer a low-risk, high-value business
I build long-term relationships with clients,
many lasting a decade or more.